In Magento you can easily drop a static block into a CMS page or another static block. Static blocks are a great way to divide up different types of data blocks to make updating content easier.

There are just two simple steps to adding a static block to a cms page. First, create your static block. You will use the identifier to call it on the cms page. Let’s say, for this example, we call the identifier “home-page-promo”.

Once your static block is created, edit whatever cms page you would like this block to appear on, and simply put this code in right where you want it to show up:

{{block type="cms/block" block_id="my-static-block"}}

Pretty easy right?