We always say that SEO done the right way isn’t quick and isn’t cheap. This still holds true, but there are ways you can make small improvements to your site without spending a penny as long as your website allows you to make changes via a content management system (CMS).
The infographic below from WeddingWire shows you the 6 on site changes you can make. It’s all about making sure Google knows what each page is about using keyword placement. Don’t overcook it and keyword stuff though, Google really hates that.